AOKI RACING TEAM

Helping Steve Aoki bring the party to E1 Series with a vibrant new identity.

Following a disappointing first season, Aoki Racing Team re-invented themselves for Season 2 with a bold new livery and colours to match. I developed the identity into a full suite of assets to be used across social media and beyond, including their website.

I wanted the dragon to feel almost like the third member of the team – the final piece which would push Aoki Racing Team to victory. I carried the dragon theme throughout the race weekend graphics using the scales from the livery and a 3D dragon asset.

I provided each templated graphic in two colourways & with a selection of headshots to which could be easily changed by account managers on the ground to keep the feed fresh. This also meant either colour could be used for either gender pilot. Especially given E1 Series’ spotlighting of women in motorsport, I didn’t want the colours to become inadvertently tied to the pilots’ genders.