CORAL EYEWEAR

Delivering a punchy, competitive identity to a sustainable eyewear brand making their mark in the sports industry.

Coral Eyewear is a sustainable eyewear brand producing high-quality glasses and sunglasses made from recycled materials.

A new range of products brought a fresh new era for the brand - I developed a new identity for them which could keep up with competitor brands. I wanted to make sure I wasn’t alienating existing customers by giving the brand a complete overhaul, so opted for a subtle yet powerful shift with a new font, a set of bright colours, and handwritten elements.