AOKI RACING TEAM

Helping DJ and producer Steve Aoki bring the energy to E1 Series by uplifting his team’s visual identity and applying it across socials.

Aoki Racing Team had re-invented themselves for Season 2 with a bold new livery and colours to match. I developed the identity into a full suite of assets to be used across social media and beyond, including their website.

I wanted the dragon to feel almost like the third member of the team who would help carry Aoki Racing Team to victory. I carried the dragon theme throughout the race weekend graphics using the scales from the livery and a 3D dragon asset.

Inspired by 90s club flyers and album covers from 80s Japan, I provided each templated graphic in two colourways & with a selection of headshots which could be easily changed by account managers at races to keep the feed fresh. This also meant either colour could be used for either pilot, regardless of gender. Especially given E1 Series’ stance on the importance of women in motorsport, I didn’t want the colours to become inadvertently tied to the pilots’ genders.