CORAL EYEWEAR

Delivering a competitive identity to a sustainable eyewear brand making their mark in the sports industry.

Coral Eyewear is an eyewear brand producing high-quality glasses and sunglasses made from recycled materials. I took the lead in developing the brand’s new identity, bringing a new font, a set of bright colours, and handwritten elements. 

I wanted to make sure I didn’t alienate existing customers with a drastic overhaul of the brand, but still wanted to give them a proper identity so they could compete with other lifestyle eyewear brands in the space such as Maui Jim and Sungod.

Keeping the balance between lifestyle and sports was key. Collaborations with Williams F1 and Mahindra racing were an excellent way to convert motorsport fans to Coral Eyewear customers, and email campaigns with an active lifestyle focus, including features on their partnership with Great Britain Cycling Team, presented their sports range as the ideal eco-friendly choice.