WORLD SUPERCROSS

Designing social media content for a motocross series that needed to become unmissable online through its social media presence. I designed a high volume of content which was posted across Instagram, TikTok, YouTube, and Facebook.

Across five race weekends in 2025, World Supercross’s goal was to establish itself as a modern sports entertainment property comparable to MotoGP, F1, and McLaren F1 Team. It required a high volume of carefully thought-out graphics so that we could constantly test formats and narratives across the season, adjusting accordingly to what audiences were responding to and what algorithms were rewarding. 

World Supercross’ organic views rose from 9m to 122m over 3 months, with 3.2m engagements and a 274% increase in followers.