MARRIOTT HOTELS & MANCHESTER UNITED

Using hand-drawn animation to bring kids’ dream holidays to life as part of a sports activation campaign for Marriott Bonvoy’s Manchester United partnership.

Marriott Bonvoy had commissioned a video piece to promote their partnership with Manchester United Football Club, and I led the design of the static assets for the video.

Initially, I designed a sheet of Manchester United-themed stickers which the kids could use to design their dream holidays and discuss with the players. Once the video had been shot, I animated a set of childlike-doodle-style drawings, frame by frame. I also designed player introduction cards, an intro card, and an outro card, which would then be animated by the video editor.